As Brands Get Tariff Refunds, What Do They Owe Their Customers? Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.

The Business of Fashion covered the firm’s lawsuit on behalf of consumers seeking a share of the tariff refunds owed to e.l.f. Cosmetics. In February 2026, the Supreme Court held the “Liberation Day” tariffs illegal, and Customs and Border Protection has begun returning the $166 billion that more than 330,000 importers paid. e.l.f. is among the companies that publicly raised prices because of those tariffs, and our clients bought its products at those higher prices. In April, the firm moved to intervene in e.l.f.’s refund case at the Court of International Trade, seeking to bring class claims for consumers who absorbed the increases. F&W’s Colin Gillespie told the publication that e.l.f. stands to be “paid twice” — once through the price hikes and again through the government’s refund.

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